Fired from his job at Phag, a slick gay lifestyle magazine, Peter Mallory has to find a way to make a living. When his best friend suggests writing a book about the bear community, Peter is skeptical. But as soon as he realizes that with a new "bear" look he can go undercover at his old job and get his revenge, Peter is letting his body hair grow out and practicing the fine art of flannel couture.
But of course, things are about to get hairy. When Peter's sabotage campaign works almost too well, he starts to run the risk of discovery. And when an intriguing bear steals his heart, Peter realizes that his double life could end very badly.
Where else could the story conclude but at the annual global bear meeting in San Francisco? With an envious fellow bear set to unmask Peter as a fraud, and Phag Magazine about to announce new plans for market domination, Peter Mallory is in for the ride of his life!
This report prepared by Jonathan Cohen
Peter Mallory works for Phag Magazine. He's your average 'married' twink, but gets fired by his boss, Chester, b/c the quality of his work is not what the magazine is looking for anymore. Peter's friend Mac suggests he write a book about the bear culture, a subculture in the gay community. But in order to get a proper look at the culture, Peter himself must become a bear. He grows a goatee, stops shaving his body, and stops worrying about what he eats, while Mac helps him adjust his attitude to fit in. Peter is contemplating how he can get vengeance on his boss and Phag magazine, and after discovering that no one recognizes him with his new look, gets a janitorial job in Phag's building. He catches his partner, Danny, cheating on him, and they break up. With his access to Phag's offices, Peter manages to cause much mischief for those working there. He also picks up a job at a local bear paraphenalia (bearaphenalia) store, when he finds out that Phag will be holding a press conference there.
This report prepared by Shawn Vaillancourt