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What They Don't Teach You At Harvard Business School Book Review Summary

Detailed Plot Synopsis of What They Don't Teach You At Harvard Business School

Full of good business sense and just good sense, Mark H. McCormack tells his story as founder and owner of International Management Group (IMG), the world's largest sports talent and marketing agency. Although he never went to Harvard, his company has been used as a case study in success there. His story is full of observation and anecdote from the lives of the great and the rich, from President Nixon to golf stars such as Arnold Palmer and Gary Player. He shares his experience in sales, negotiation, and what makes a winner - in sport and elsewhere. For example, on handling yourself: three hard-to-say phrases ('I don't know'; 'I need help'; and 'I was wrong') and when you should learn to say them. On selling: 'Once you've sold, shut up'. On business psychology: 'Discretion is the better part of reading people'; 'Apart from common sense, the most important business asset is a sense of humour'; and 'A lot of deals get made simply because someone's ego was so involved that he could not afford psychologically to NOT get it done'.

The secrets of his success are all here, from humble beginnings in the early 1960's with under $500 capital, to a global company now including India and China. Sports and media figures represented include Tiger Woods, Jackie Stuart, Martina Navratilova, Placido Domingo, Tyra Banks, and Bob Costas. His TV division produces more than 5,000 hours of sports programming each year.
This report prepared by Michael JR Jose








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Chapter Analysis of What They Don't Teach You At Harvard Business School

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Plot & Themes

Big Business story?    -   Yes Business:    -   building up big business job/profession:    -   lawyer creature Job/profession/poverty story    -   Yes Sports story?    -   golf Ethnic/regional/gender    -   Yes Sports story    -   Yes

Subject of Biography

Gender    -   Male Profession/status:    -   business executive Ethnicity    -   White Nationality    -   American

Setting

How much descriptions of surroundings?    -   2 () United States    -   Yes The US:    -   Northeast    -   California Europe    -   Yes European country:    -   England/UK Century:    -   1980's-Present

Writing Style

Book makes you feel?    -   encouraged Pictures/Illustrations?    -   None How much dialogue in bio?    -   little dialog How much of bio focuses on most famous period of life?    -   76%-100% of book

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Mark H. McCormack Books Note: the views expressed here are only those of the reviewer(s).
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