Being Direct: Making Advertising Pay
Mr. Wunderman is the legendary marketing genius who rose from poverty in New York City during the Depression to pioneer much of the way direct advertising is done today. In 1956 he introduced the Columbia Records Music Club, at one time the world's largest direct marketing club. He created the insert card that falls out of magazines. In 1958 he created the marketing program for American Express Credit Card. His agency's ad campaign made Jackson and P...
