Putnam, Feb 2003, 25.95, 368 pp.
Market researcher Cayce Pollard is considered a guru when it comes to selecting potential products and advertising campaigns that will make it. Recently hired by advertising giant Hubertus Bigend to evaluate a new logo, Cayce travels to London to meet with her client. She pulls no punches when she informs him that she thinks it will fail.
Impressed by her fortitude and insight, Hubertus hires...
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