DJay (Howard) is a small time pimp and drug dealer in Memphis, hustling as best he can to provide for himself and those working for him. he's no ordinary pimp. As the film opens, he is having a deep conversation with one of his whores (Manning). DJay is approaching 40, the age at which his father died, and he's frustrated that he's gone nowhere and seems destined to continue going nowhere.
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One fateful night in a stripclub parking lot, a local looking for some pot barters with him, giving DJay a small keyboard that sparks his imagination and reignites a passion for rap. Within days, DJay learns that Skinny Black -- a local made good in the rap game -- is due in town for the Fourth of July, returning to the club where he got his start. DJay thinks that if he can possibly make a demo good enough to pass along to Skinny Black it just might be his ticket out of poverty and out of Memphis.
The pieces seem to fall in place almost effortlessly. He sees an old high school friend, Key (Anderson), in a chance meeting at the convenience store. Key has a small recording business, a home, and a wife. DJay asks for his help in recording. Key brings along Shelby (Qualls), a church acquaintence, to help in setting up a make-shift studio in DJay's home. But DJay still has to balance this burning ambition with his need to hustle to make a living.
The review of this Movie prepared by ldpaulson