This is the story of a fake family who display a perfect lifestyle with an aim of marketing different products in their new neighborhood. Kate Jones is a professional marketer whose approach is creating an impression then recommending the products to the admirers. Together with her fake family, husband Steve Jones, daughter Jenn Jones and son Mick Jones, they move into to high class suburb and their way of life is admired by their neighbors. Everything have including food, cloths and furniture are all carefully displayed with the aim of attracting attention.
Within a few weeks, their efforts are bearing fruits since the neighborhood is flooded with their products both in households and the retail stores. Steve develops a bond with one of the neighbors Larry who is always the first person to catch up with his trends. Unknown to Steve however, Larry is becoming obsessed with raising his standards and ends up getting stuck in debts. He makes this confession a day before committing suicide and this leaves Steve devastated and guilty.
Kate insists that since they are doing well in terms of sales numbers, they should not give up despite Jenn and Mick almost blowing up their covers. Jenn is dating Alex and by the day it becomes harder for her to act her age. Lucky for her, Alex admits he was never serious and the relationship ends before her cover is blown. Mick on the other hand is dating Naomi and is tempted to disclose his real identity to her. She is however involved in a car accident after getting drunk on a drink that the Joneses had been selling to teenagers.
Steve is the first person to get overwhelmed by all the deception surrounding them and ends up revealing their true identity to their neighbors. As a result, the rest of the family members run away and get other work stations.
Best part of story, including ending:
I like this story because it displays the competitive nature of people which mostly lands them into financial debts.
Best scene in story:
My favorite scene is when Larry admits his financial crisis since this makes Steve to think twice about what they are doing
Opinion about the main character:
I don't like the fact that Kate is still determined to continue with the business even after realizing it is hurting some of the neighbors.