The Well Fed Writer describes the career path for Freelance Commercial Writers, sometimes also known as copywriters. Freelance Commercial Writing involves writing brochures, marketing letters, and advertising copy for corporations, on a project basis.
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The book promises self-sufficiency as a writer within six months. It begins by explaining the benefits of embarking on this career, which include the ability to set one's own hours and to work at home. It then goes into a large amount of detail on how to acquire clients; Bowerman's primary strategy is cold calling and direct mailing. He advocates being in constant contact with potential clients. The book also describes ways to to develop samples for a portfolio, to write personalized resumes, and to maintain contact with difficult clients.
The review of this Book prepared by Melissa Rachiele
